As you read this headline and you ask this question to yourself, your answer will probably be ‘yes’. While if we would ask your customers, they might provide us with a different answer. How come? Because these days in many industries, providing decent service is the norm. As Billy Riggs, one of the best funny motivational speakers in the USA says it, people only remember two kinds of services: bad service and exceptional service. Everything in between will be forgotten in just a minute. That doesn’t mean that you provide bad service, but it shows that customers do not become loyal because they have experienced a fine service.
By using recognizable examples which we have all experienced, in this video Riggs settles for once and forever the false assumption that good service creates loyal customers. Next to that, he also shows how a few companies that seem to operate in industry where you almost can’t go wrong, still manage to provide their customers with Positively Magical Services. Sit back, clear your schedule for six minutes and get inspired!
