How a broken guitar reportedly cost an airline millions
An accident can happen anywhere, to anyone. Annoying, of course, but the solution is whether the accident actually becomes a problem or whether it makes a loyal and enthusiastic customer. In this article we’ll give you one of the better examples of how customer unfriendliness can result into bad publicity for a company.
Artist Dave Caroll decided after a dramatic experience with United Airlines to record a series of songs. Today, more than 4 million people have watched the videos, several articles have been devoted to it, and rumours are that partly because of this PR stunt, the shares of United Airlines have plummeted at the time. They could have given Caroll a lot of guitars for that!
