How can you make buying shoes as fun, easy and pleasant as possible? Tony Hsieh wondered when he got involved with Zappos, one of America’s largest online shoe stores.
In Delivering Happiness, Hsieh takes you on an adventure in which he turned a small online shoe webshop, that mainly worked through dropshipping, into a multi-million dollar company that is eventually bought by Amazon. Today, around 25,000 people a year still visit the Zappos campus in Las Vegas. Not to buy shoes, but to learn how to create a corporate culture where everything revolves around one thing: Satisfied customers.
